While social media is an essential tool, email marketing allows you to build direct, personal relationships with your clients. It’s an excellent way to stay top of mind without being subject to algorithm changes or platform trends.
Start by building your email list. Offer a lead magnet - a valuable freebie like an aftercare guide or skincare tips - in exchange for their email. You can promote this on your website, Instagram, or even in person during consultations. Once you have their contact information, you have a direct line to your audience.
The trick to keeping your list engaged is providing valuable content. You don’t want to bombard your audience with constant promotions. Instead, send monthly newsletters that provide helpful tips, showcase client transformations, or announce new services. Special offers and exclusive discounts should be sprinkled in occasionally to keep your list engaged and looking forward to your emails.
Automation tools like Mailchimp or ConvertKit make it easy to manage your email list and schedule campaigns.
By creating a consistent email marketing strategy, you’ll nurture relationships with your audience, keeping them coming back for more services.