Let’s talk about something I see way too often in the beauty industry, especially with PMU artists.
You miss a message.
You show up late.
You drop the ball on a client or a collab.
And instead of taking full accountability… there’s always a reason.
“I was so busy.”
“My phone glitched.”
“I’ve had a lot going on lately.”
We’ve all been there. Life happens. But when every misstep is followed by a new excuse? It starts to chip away at your professionalism and it shows.
The Problem With Constant Excuses
Here’s the hard truth: If your go to response is always an excuse, you’re training people not to trust you.
You might think you’re softening the blow…
But what your clients, peers, and followers hear is:
“I didn’t value your time.”
“I wasn’t prepared.”
“This will probably happen again.”
Even when the intention is innocent, repeated excuses create the perception that you’re unreliable and perception is everything in business.
Accountability Builds Trust (Excuses Break It)
Taking ownership doesn’t make you weak. It makes you trustworthy.
And trust is what grows your business. More than any viral post, trending reel, or perfect technique.
Here’s the difference:
Excuse:
“Sorry I didn’t respond sooner, I’ve just been so slammed.”
Accountability:
“Thank you for your patience. I dropped the ball on this one and I’ll make it right.”
See the shift?
Accountability doesn’t need a backstory. It needs action, awareness, and a solution.
Practical Ways to Take Accountability Without Excuses
Here’s how to lead with integrity, even when you mess up (because we all do):
1. Acknowledge it plainly.
Keep it simple: “I made a mistake,” or “I missed this.” That’s it. Own it upfront.
2. Don’t justify - correct.
Instead of explaining why it happened, focus on what you’ll do next. Let your actions speak.
3. Create systems that prevent repeat slip ups.
Late responses? Set auto replies.
Missing appointments? Use a calendar app with reminders.
Losing track of inquiries? Create a system or hire help.
4. Communicate like a pro.
Even if things go wrong, clear, timely communication keeps people on your side.
5. Learn from it. Then move on.
Accountability isn’t about shame - it’s about growth. Take the lesson and let it make you better.
You’re Not a Bad Business Owner — You’re a Work in Progress
This isn’t about being perfect.
It’s about being professional.
Your talent can open doors, but your accountability is what keeps them open.
So next time you feel an excuse bubbling up, pause.
Take ownership. Find the fix. And show up better next time.
Your clients, your reputation, and your future self will thank you for it.