Flash sales are a fantastic way to generate quick revenue and drum up excitement around your PMU business. However, the key to a successful flash sale is creating urgency and ensuring it doesn’t devalue your brand.
To run a successful sale, start by selecting which services or products you want to discount. Offering a blanket discount across all services can be overwhelming, so consider discounting specific treatments - like a popular brow service or touch-up package. Announce the sale well in advance on social media, through email, and even in person during client appointments.
Keep the sale short, ideally 24-48 hours, to create a sense of urgency. Incorporate countdown timers on your website or Instagram Stories to remind potential clients of the limited time frame. Encourage impulse bookings by offering special incentives, like a free aftercare kit with any service booked during the sale.
After the sale, follow up with thank-you messages to clients who took advantage of the offer. This personal touch reinforces the relationship and encourages future bookings.