Your portfolio is your number one tool to showcase your skills and attract new clients. However, it’s not just about having a lot of photos - it's about presenting the right photos in the right way. A standout portfolio is clean, professional, and showcases your best work.
Start by selecting your strongest before-and-after images. Make sure the lighting is consistent, the images are clear, and the results speak for themselves. You don’t need to include every client transformation - focus on showcasing your range and quality of work. Organize your portfolio by service type (e.g., brows, lips, eyeliner) so clients can easily find what they’re looking for.
Include testimonials alongside the photos to add social proof and reinforce your credibility. Consider adding a section on your website dedicated to your portfolio or create a Highlight on Instagram where clients can view it easily.
A well-curated portfolio builds trust and eliminates any doubts potential clients may have about booking your services. It’s one of the most powerful tools in your marketing arsenal, so make sure it represents you well.