Client testimonials and reviews are one of the most effective forms of social proof. They show potential clients that others have had positive experiences with your services, which helps build trust and credibility.
Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or your social media pages. Make it easy for them by sending follow-up emails with direct links to your review pages. You can also ask clients to provide video testimonials, which add a personal touch and can be more compelling than written reviews.
Once you have a collection of testimonials, display them prominently on your website, Instagram Highlights, and in marketing materials. Use quotes from reviews in your captions or share screenshots of five-star reviews in your Stories. The more visible these testimonials are, the more likely they are to influence potential clients.
Building trust through client reviews is not only an organic form of marketing, but it also positions you as an expert that others have confidently trusted with their PMU needs.