While the actual PMU procedure is important, how you handle post-care and follow-ups can greatly influence client retention. A thoughtful post-care strategy shows your clients that you care about their experience beyond the appointment itself.
After the procedure, provide detailed written and verbal aftercare instructions, and consider giving them a physical aftercare kit with the necessary products. Within 24 hours of their appointment, send a follow-up text or email to check in on how they’re feeling and remind them of any important care tips.
Schedule a follow-up appointment for any necessary touch-ups and use that as an opportunity to reinforce the relationship. Offering small loyalty perks, like discounts on future services or a free consultation for new treatments, can also encourage clients to return.
By being proactive with your follow-up strategies, you can build stronger client relationships and increase the likelihood of repeat bookings.