Instagram Stories and Highlights are underutilized tools that can help you keep your audience engaged and drive bookings. The key to making the most of Stories is to post frequently and vary your content to keep things fresh and engaging.
Use Stories to showcase client transformations, share behind-the-scenes moments, or run polls and Q&A sessions. You can also feature limited-time offers and countdowns to create a sense of urgency. Stories are temporary, so don’t be afraid to experiment. Even if your Story doesn’t perform well, you can learn from it and adjust your approach.
Instagram Highlights, on the other hand, act as permanent collections of your best Stories. Use Highlights to showcase specific services, testimonials, or important FAQs. This feature allows new visitors to quickly get a sense of your brand and services. Think of Highlights as a living portfolio where potential clients can get answers and inspiration without having to scroll through your entire feed.
By utilizing these features, you can create a constant touchpoint with your audience, reminding them of your services and encouraging them to book.