A successful referral program can be one of the most powerful marketing tools for a PMU artist. The concept is simple: reward your existing clients for bringing in new business, creating a win-win situation for everyone involved.
The key to a successful referral program lies in the reward structure. Consider offering existing clients a discount on their next service or a free touch-up when they refer a friend. You can also provide new clients with an introductory discount, which encourages them to give your services a try. The trick is to make the process easy to understand and execute. Provide a referral card or code that’s easy for your clients to share.
Promote your program on social media, through email marketing, and in person when clients come in for their appointments. Regularly remind clients of the referral program, as many may forget. By offering meaningful incentives and making the process simple, you’ll turn your loyal clients into your best marketers.